As of Monday, July 18th, 2011, William Hill Casino begins offering its online casino games to Italian players.

The UK's number one online gambling enterprise, William Hill, has just opened its online casino in Italy. Opening day was today, Monday, July 18, 2011.

Alleged to date back to the early part of the 19th century, the William Hill brand has been around longer than most other online casinos and many offline ones as well. But on this date, the long-standing brand will mark its Italian debut.

The reason for the seemingly-late entry into the Italian market is that the Italian market only opened to online gambling in recent months. It wasn't until now that William Hill could acquire a Amministrazione Autonoma dei Monopoli di Stato (AAMS) Italian Gaming License.

William Hill has completely redesigned its online casino for this occasion, creating a fully Italian casino to best serve Italian players. Of course, players on the new William Hill Italy site will be able to play against the house or against players from other countries that William Hill serves. They'll be able to enjoy the same full suite of online casino games, including video poker, slots, roulette, craps and blackjack, along with the same generous welcome bonuses and ongoing promotions as William Hill's players in the UK and elsewhere. The Italian site will also feature the popular William Hill comp points player loyalty program.

The Italian media will no doubt be inundated over the coming weeks will a full-throttle ad campaign.