The William Hill Poker Cash Cow promotion is a six-week opportunity for players to win cash and qualify for bonus freerolls for even more cash.

If you play at William Hill Casino, it might be a good time to check out their poker room, William Hill Poker, because right now they’re giving you a chance to – as they put it – feed your Cash Cow.

The WilliamHill Poker Cash Cow promotion starts January 17, 2011 and lasts 6 weeks long, during which players earn points for playing on any of the GBP (£) or EUR (€) tables. These points then qualify the players for increasing amounts of bonus cash in addition to seats in one of many freeroll tournaments with even more cash up for grabs.

Play at both cash game tables and tournaments counts for earning points toward the Cash Cow promotion, with earnings based on rakes taken in cash games and tournament fees paid in tournaments. At GBP tables and tournaments you’ll get 10 points for each £1 in rake you generate; at EUR tables and tournaments you get 8.5 points for each €1 in rake you generate.

You can also win tickets into any (or all) of the daily £200 Freeroll tournaments as well as a £10,000 Mega Cash Cow Freeroll final on March 6, 2011.

If you earn between 1 and 50 points, you get a £200 Freeroll entry. If you earn between 51 and 100 points you get £1 cash for every 50 in points earned. If you earn 101 to 400 points you get £1.10 cash for every 50 points earned. And for 401 points and more you get £1.25 cash for every 50 points earned.