There’s a new Premier League football promotion going on at William Hill Poker that awards free bets at William Hill Sports.

William Hill is combining two of its members’ favorite activities into one with a promotion that combines William Hill Poker with William Hill Sports. It takes place between January 30 and February 7, 2012 in honor of the 2011/2012 Premier League football season.

Players new to William Hill Poker (even if you’re not new to William Hill Casino, William Hill Sports, or any of the other WilliamHill sites) can earn free bets on WilliamHill Sports by playing online poker. Here’s how it works: earn $1 in free bets for every 10 WHPoints (William Hill Points) generated when you play any real money cash game at William Hill Poker during the promotional period. The maximum free bet any one player can earn in this promotion is $50.

To participate in this promotion, you must opt-in by clicking the appropriate button on the William Hill Poker site. All free bets will be disbursed on Thursday, February 9 and must be utilized on Premier League 2011/2012 fixtures taking place the weekend of February 11 and 12. That constitutes the following games:

On Saturday, February 11:

• Manchester United vs. Liverpool

• Blackburn vs. QPR

• Bolton vs. Wigan

• Everton vs. Chelsea

• Fulham vs. Stoke

• Sunderland vs. Arsenal

• Swansea vs. Norwich

• Tottenham vs. Newcastle

On Sunday, February 12:

• Wolverhampton vs. West Brom

• Aston Villa vs. Manchester City