Playboy Branded Live Dealer Studio Launches – Another Industry first for Microgaming
Live Dealer just got sexy! In an industry-first deal, Microgaming has launched Playboy Live Dealer; bringing bunnies and the high life to the world of online casinos.
An iconic lifestyle brand established by Hugh Hefner in 1953, Playboy is leveraging its 97% global brand awareness, over 7.8 million Facebook fans and 17 million monthly unique visitors to Playboy.com to grow its presence in online gaming.
The brand’s trademark style is now represented in the form of Live Dealer gaming, Microgaming’s first-class live platform. The atmosphere of the studio evokes the original famed Playboy Club – complete with dealers dressed in the signature Playboy bunny costume. An opulent studio coupled with striking lights sets the glamour and opulence that has been associated with Playboy.
The new Live Dealer studio, encompassing the full suite of Live Dealer games including roulette, blackjack and baccarat, is now live with a number of Microgaming operators. The Playboy branded studio provides operators with a huge marketing opportunity to acquire new players, as it is a unique gaming platform that will appeal to a worldwide audience.
The licensing agreement with Playboy also allows the creation of RNG casino games, and the development of a real-money video slot, due for release to Microgaming operators in the next few months.
Nigel Singer, 188BET‘s Managing Director, comments: “It’s very exciting to be one of the first operators to go live with Microgaming’s Playboy Live Dealer. Live Dealer forms an integral part of our product portfolio and this provides an opportunity to drive new and existing players to a studio that is like no other.”
Jason Turner, Playboy’s Senior Vice President and General Manager of Digital Ventures, notes: “The Playboy partnership with Microgaming is another example of partnering our iconic brand with a best in class gaming provider. We are thrilled that the gaming experience of playing with a live Playboy Bunny Dealer can now extend from our land-based Playboy Clubs to online gaming.”
Roger Raatgever, CEO of Microgaming, adds: “The Playboy Live Dealer offering is another market first for Microgaming. We pride ourselves on partnering with the right brands at the right time and Playboy is one that we are proud to have a licensing agreement with. We believe that we have created an outstanding Live Dealer Playboy product which perfectly embodies this iconic brand; it will be a unique offering for operators and players alike.”
Playboy Live Dealer launches at the beginning of February 2013. For more information, visit Microgaming at ICE 2013, Stand S10-210 or visit our website www.microgaming.co.uk.
